Welcome to McDaniel PR

We offer a full range of services including: traditional PR, social media marketing, website design, event planning, and traditional marketing through partnerships with various media outlets. Our goal is to help you tell your company’s story in an artful way. Together we can shape your public image. Our PR and marketing firm is based in Homewood, AL and serves Birmingham, Homewood, Hoover, Vestavia, Pelham, Alabaster, Trussville, as well as clients located throughout the United States.

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Public Relations

Request a PR Consultation

Your business can’t go very far if no one’s heard of it. A strong media relations plan not only boosts brand awareness; it influences public perception and reinforces your professional credibility. No matter how large or small your business is, the media relationships you cultivate go a long way toward building a solid advantage in the market.

From press releases to news contacts, we’ll work with the most effective media channels to enhance the public’s knowledge and understanding, and create a positive reception of your brand. We’ll manage powerful content, accurate sources, and efficient timing to maximize your business’ media coverage.

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Social Media

Let’s Chat About Social Media

Social media marketing offers an invaluable opportunity to show your brand’s human side, build trust, and cultivate an audience receptive to your message. At the same time, it can also drive traffic to your website, increase sales, boost your search engine rankings, and even facilitate customer service. We offer a monthly social media marketing package to our clients. We can initially setup your social media accounts, manage them, provide top-quality content each week and send you analytics, all for one low monthly price.

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Website Design

Request a Website Design Quote

The purpose of your website is to engage your prospects in taking the first step of the sales cycle. A successful website design provides a clear path from education to conversion, with a minimal amount of work required by the visitor – whether it’s to motivate them to fill out a form, make a purchase online, call your business, or even stop by your location for an in-person conversation. (more…)

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SEO

Let’s Discuss SEO

Search Engine Optimization (SEO) is an intentional strategy that is designed to help your business show up higher in organic (non-paid) search results. The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. (more…)

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Email Marketing

Request an Email Marketing Consultation

Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place most people visit every day — their inbox.

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display, and social marketing. (more…)