Americans will spend $9 billion on Halloween merchandise this year, according to the National Retail Federation. That equals out to around $86 per person (of the 175 million Americans that plan to participate) with candy, costumes and decorations at the top of Halloween shopping lists. That leaves many business owners wondering how their brand can benefit from Halloween. We have compiled a list of ways small businesses can partake, even if candy and costumes aren’t your forte.
Host a contest
Costumes, pumpkin-carvings (or decorating), and fall bake-offs are all options! Don’t want to host an in-person contest? Have your customers take photos of their best and post it on their social media sites, tagging your business, for votes. The customer with the most likes on their pumpkin or costume photo wins! And so do you!
Host an event
A costume party remains a popular choice, but you could also do something more creative. Have a nail salon? Host Halloween-themed nail art lessons. Have a floral shop? Host a fall-themed flower-arranging workshop. If your shop is in a busy area, try opening up for Trick-or-Treaters on the big night! Offer a few activities and some treats and before you know it, little witches and ghosts will be running all over your place of business, not to mention the social media posts that are sure to come!
Dress your business in its fall-best
An autumn-themed retail shop is quite inviting this time of year. Go all out with your autumn decor, but don’t limit it to storefronts! Deck out your social media sites and website too! A seasonally-appropriate design gives customers (and potential customers) the idea that your company is up-to-date.
And finally: Publicize your Halloween events
If you are having an event surrounding the season, let us know how we can help you publicize it! A well-written press release submitted to the appropriate media contacts or a well thought-out social media marketing campaign can give your business just the exposure it needs!