2019 is fast approaching! The holiday season is a hot time to reach gift-hungry shoppers, but don’t pack up your marketing efforts too early. There’s still another amazing opportunity to reach your customers: the new year. From social media campaigns surrounding New Year’s Eve and New Year’s Day to revamping your company image with the new year, we’ve got you covered with a few ideas to help you get a great start this new year.
1. Hashtags for New Year’s Eve
Relevant hashtags can help your content get discovered during this holiday on social media. Post about the new year on your social media accounts and use hashtags to connect you to the world. Some popular hashtags are: #HappyNewYear #NewYear #NewYears #NewYearsEve #NYE2018 #NYE #2019Countdown #2019HereWeCome #NYEParty #Cheersto2019
2. Update your image
If you’ve been thinking about updating your image or re-branding your company, product or service entirely, New Year’s is the time to do it. Launch a postcard campaign announcing your New Year’s resolution to be better or expand your services directed toward your target audience.
3. Have a ‘first’ sale
Many newspapers print stories about the first baby born in the New Year, and you could play on a similar theme with a “first” sale or experience. If you’re a doctor, you could have a prize for the first patient of the new year, complete with a photo-op for use on social media. If you’re a real estate agent, you could have a prize for the first home sale of the New Year. If your “first” is interesting enough and your prize is worthy, you might also be able to drum up some free press by having a public relations agency like ours write and issue a press release.
Whether your business is looking to make a fresh start with the new year or continue an already successful marketing campaign, McDaniel PR is here to help you achieve your goals.