Valentine’s Day isn’t just a holiday for couples, it’s an opportunity to show affection for the folks who support your business, and getting in on the occasion can certainly pay off. Each year there’s a huge surge in sales and online engagement. The average U.S. consumer will spend $143.56 on Valentine’s Day items like jewelry, flowers, candy and dinner, for a total estimated spending haul of $19.6 billion.
We’ve compiled a list of ways that your small business can celebrate this annual day of love.
Host a Galentine’s Day event.
Celebrate the strongest bonds and most unconditional love out there: female friendships. If you have a boutique, throw a shopping party with bubbly and plenty of sweets, or team up with a local spa and offer manicures, massages or eyebrow waxes. If you have a cafe, offer special “Galentine’s Day” drinks or menus, just for the girls!
Showcase vintage love stories.
Everyone shares stories about young, disgustingly-in-love new couples, but the sweet stories of our grandparents? That’s a totally different story.
Ask your Facebook and Instagram followers to use a custom hashtag and post about their grandparents, great-grandparents, or any other inspiring couple from the past with an inspiring love story. Feature your favorites, plus offer them a discount or free gift.
Promote random acts of love.
Valentine’s Day can get a bad rap for being all about grand romantic gestures: the elaborate meal at the four-star restaurant, the pricey piece of jewelry, the giant bouquet of red roses (sent to your sweetie’s office for extra envy inducement). This year, celebrate another kind of love-kindness.
Get back to basics and urge your followers to commit random acts of love and post them with a designated hashtag on Instagram. It could be as simple as making the bed for your partner or buying coffee for a stranger. Repost your favorite ideas and spread the love with a discount code.
Make your audience feel loved and appreciated with a postcard.
Around Valentine’s Day it’s important to be an empathetic marketer. This holiday makes some people feel lonely or sad, but you can connect with your audience by being thoughtful and uplifting.On a day when many people to receive some token of affection, send your customers a Valentine’s Day postcard. It doesn’t have to contain any over-the-top romantic notions; instead, you can simply thank them for supporting your business. If you’d like to go a step further, use your postcard to invite them to an event you’re hosting or include a promo code for a special offer.
Throw a pet adoption party.
Valentine’s Day is about celebrating all kinds of love — including the furry, four-legged, face-licking kind. Partner with a local animal shelter and throw a party where customers can meet with adoptable dogs and cats.
Cross-promote the event with your shelter partners via email marketing campaigns, social media, and local blogs or news publications. Even if shoppers aren’t in the market for a new pet, let them know you’re donating a portion of the day’s sales to the shelter.
However your business chooses to celebrate Valentine’s Day, be sure that you’re getting the word out with social media, an email marketing campaign, and plenty of in-person marketing. Get creative, have fun, and spread the love.