When it comes to building a brand and marketing a business, social media is a powerful (not mention free) tool that all businesses need to be taking advantage of. Because most Americans have at least one social media account, social media marketing helps your business reach consumers.
Although social media marketing understandably gets a lot of focus when it comes to building a brand and business, it’s not the only way to build a brand, so it’s not the only tactic businesses should be using. In fact, it may not even be the most effective brand building tactic for your business, depending on the type of business you run, your industry, your target market, and so on.
When it comes to building a brand, the more diverse your strategy is, the faster, better and more effectively you’ll be able to build the brand you want to. So, in addition to social media marketing, you may want to consider one or all of the following effective brand building strategies:
1. Build a blog, now!
Blogging helps build your brand; and not only is it easy and free, but when well-executed, it can also be a powerful tool (according to Hubspot, businesses that make serious blogging efforts are 13 times more likely, to see a positive return on investment).
You can use your blog to do everything from notifying customers of an upcoming or ongoing promotion and educating customers on how to use your product, to improving SEO and, of course, establishing your brand and persona with your business’s own unique voice and value. Writing good content regularly can get your brand out there. Blogging does so much more than just act as a journal, and if you aren’t blogging already, you should start now. If you don’t have any ideas on what to blog about contact us!
2. Create an email subscription.
Offering an email subscription is a great way to build your brand, whether you want customers and potential customers to receive a monthly newsletter or simply get regular updates on sales, promotions and giveaways. There are many free email marketing software platforms available for use (up to a certain number of email subscribers). Our choice: Mailchimp. An easy way to get started is to simply share your blog posts with your email subscribers.
3. Focus on customer service.
Customers are what make any business a success — without them, no business would make it past the first few stages of development. Although quality products, effective marketing, a good active presence and a likable content “voice” are all important aspects of a brand, customer service plays a part as well.
Customers greatly value positive experiences with a company. After a good experience, not only are they more likely to stay loyal, they’ll likely tell their friends and family about your company, helping you gain more customers and an enhanced brand reputation. Customers are also more likely to share their experience on online reviews sites and in online recommendations, drawing even more attention to your business online.
Brand-building consists of many different aspects; however, a lot of focus is placed on social media marketing. While social media marketing plays an important role, there are other things that you can do that are also important in building your brand.