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What is PR and Why Does My Company Need It?

What is public relations?

Trust us, we are asked this question almost every day. Some people think of PR as crisis communication. Some assume we spend our days writing press releases and submitting them to news media outlets. Others suppose we spend our time networking to gain and maintain relationships. The truth is, PR is a combination of these ideas, and plenty more.

The world revolves around relationships. Every company has relationships with its customers, shareholders, and employees as well as the public. Without these relationships, business would cease to exist. So, what does public relations have to do with relationships? Continue reading “What is PR and Why Does My Company Need It?”

5 Tips for Marketing on a Shoestring Budget

No business has an unlimited marketing budget. By the time everyday operational costs are covered, there might not seem like there’s much left to invest in building up your business. However, marketing to potential clients can be one of the most important ways to ensure your company’s growth. Luckily for companies on a tight budget, it’s possible to bring in new business with limited resources.

Maintaining a consistent image is imperative in taking care of current customers, as well as developing new ones. We’ve compiled a list of a few ways to improve your marketing strategies for virtually no investment.

1. Promote online reviews and respond to them, whether good or bad

Continue reading “5 Tips for Marketing on a Shoestring Budget”

Short, Vertical & Silent: Video Content Marketing in 2019

Many business owners tremble at the thought of video production, but video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Furthermore, YouTube has turned into the second biggest search engine in the world.

Here are some more video stats to convince you about the power video holds on the web:

  • 82% of Twitter users consume video content
  • 92% of mobile video viewers like to share them with other people
  • 87% of Internet marketers leverage video content to meet their business goals

A large number of small businesses are taking advantage of video content marketing to stand out from the competition in order to achieve their goals. Why video? Because it works. And it will keep working. But keeping up with the latest trends is critical.

Here are three tips for staying on top of today’s video content marketing: Continue reading “Short, Vertical & Silent: Video Content Marketing in 2019”

Social Media in 2019

Staying ahead in the social media marketing game is an ongoing challenge that many business owners find overwhelming. However, it is imperative to make the most of online platforms in today’s digital world by keeping your business immersed in the latest social media marketing trends. Socialbakers recently conducted a comprehensive study of social media trends from 2017 to 2018 and takes a deep exploratory dive into 2019’s hottest social media trends. Continue reading “Social Media in 2019”

New Year’s Marketing Campaigns

2019 is fast approaching! The holiday season is a hot time to reach gift-hungry shoppers, but don’t pack up your marketing efforts too early. There’s still another amazing opportunity to reach your customers: the new year. From social media campaigns surrounding New Year’s Eve and New Year’s Day to revamping your company image with the new year, we’ve got you covered with a few ideas to help you get a great start this new year.

1. Hashtags for New Year’s Eve

Relevant hashtags can help your content get discovered during this holiday on social media. Post about the new year on your social media accounts and use hashtags to connect you to the world. Some popular hashtags are: #HappyNewYear #NewYear #NewYears #NewYearsEve #NYE2018 #NYE #2019Countdown #2019HereWeCome #NYEParty #Cheersto2019 Continue reading “New Year’s Marketing Campaigns”