3 Tips for Holiday Marketing | McDaniel PR

To many Americans, the holidays represent love, generosity and family, but to businesses and marketers the season is about sales and standing out from the competition. Marketers spend hours trying to understand how these festive feelings translate to consumer buying decisions. During the holidays, customers are in a buying mood and every brand needs to find a way to cut through the noise. We have compiled a list of three ways that business can stand out during the holidays.

1. Appeal to the Happiness of the Holidays

Continue reading “3 Tips for Holiday Marketing | McDaniel PR”

Turn Halloween into a PR Stunt

Americans will spend $9 billion on Halloween merchandise this year, according to the National Retail Federation. That equals out to around $86 per person (of the 175 million Americans that plan to participate) with candy, costumes and decorations at the top of Halloween shopping lists. That leaves many business owners wondering how their brand can benefit from Halloween. We have compiled a list of ways small businesses can partake, even if candy and costumes aren’t your forte. Continue reading “Turn Halloween into a PR Stunt”

5 Free Ways to Promote Your Business Online

Many small businesses face the same issues: limited funds, not enough time to manage everything, and learning how to effectively market their product. Even if startup cash isn’t an issue, who wants to blow tons of money on traditional advertising? Prior to the development of the internet, small business owners were left with expensive marketing strategies. In today’s world, there are all kinds of free opportunities for advertising your business online, you just need to know where to look.

We’ve compiled a list of 5 free ways to market your business online. Continue reading “5 Free Ways to Promote Your Business Online”

Red Sea Ribbon Cutting

Ribbon Cutting 1
Left to right: Cristina Almanza, Buffalo Rock; Kedeja Elteyeb, Red Sea Co-Owner; Mandy McDaniel, McDaniel Public Relations; Gini Heyder, Red Sea Co-Owner, and Red Sea Employees with other Homewood Chamber members.

Friday, March 9th, 2018

The Red Sea Ethiopian and Mediterranean Restaurant opened in the fall of 2017 and has now had their official ribbon cutting with the Homewood Chamber of Commerce. Guests  were treated to sampings from the menu including: Ethiopian varieties of the vegetarian combination and Mediterranean offerings hummus and baba ganoush. Continue reading “Red Sea Ribbon Cutting”