When it comes to building a brand and marketing a business, social media is a powerful (not mention free) tool that all businesses need to be taking advantage of. Because most Americans have at least one social media account, social media marketing helps your business reach consumers.
Although social media marketing understandably gets a lot of focus when it comes to building a brand and business, it’s not the only way to build a brand, so it’s not the only tactic businesses should be using. In fact, it may not even be the most effective brand building tactic for your business, depending on the type of business you run, your industry, your target market, and so on.
When it comes to building a brand, the more diverse your strategy is, the faster, better and more effectively you’ll be able to build the brand you want to. So, in addition to social media marketing, you may want to consider one or all of the following effective brand building strategies: Continue reading “3 Ways to Build Your Brand Outside of Social Media Marketing”
Valentine’s Day isn’t just a holiday for couples, it’s an opportunity to show affection for the folks who support your business, and getting in on the occasion can certainly pay off. Each year there’s a huge surge in sales and online engagement. The average U.S. consumer will spend $143.56 on Valentine’s Day items like jewelry, flowers, candy and dinner, for a total estimated spending haul of $19.6 billion. Continue reading “Small Business Valentine’s Marketing Ideas”
What is public relations?
Trust us, we are asked this question almost every day. Some people think of PR as crisis communication. Some assume we spend our days writing press releases and submitting them to news media outlets. Others suppose we spend our time networking to gain and maintain relationships. The truth is, PR is a combination of these ideas, and plenty more.
The world revolves around relationships. Every company has relationships with its customers, shareholders, and employees as well as the public. Without these relationships, business would cease to exist. So, what does public relations have to do with relationships? Continue reading “What is PR and Why Does My Company Need It?”
No business has an unlimited marketing budget. By the time everyday operational costs are covered, there might not seem like there’s much left to invest in building up your business. However, marketing to potential clients can be one of the most important ways to ensure your company’s growth. Luckily for companies on a tight budget, it’s possible to bring in new business with limited resources.
Maintaining a consistent image is imperative in taking care of current customers, as well as developing new ones. We’ve compiled a list of a few ways to improve your marketing strategies for virtually no investment.
1. Promote online reviews and respond to them, whether good or bad
Continue reading “5 Tips for Marketing on a Shoestring Budget”
Many business owners tremble at the thought of video production, but video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Furthermore, YouTube has turned into the second biggest search engine in the world.
Here are some more video stats to convince you about the power video holds on the web:
- 82% of Twitter users consume video content
- 92% of mobile video viewers like to share them with other people
- 87% of Internet marketers leverage video content to meet their business goals
A large number of small businesses are taking advantage of video content marketing to stand out from the competition in order to achieve their goals. Why video? Because it works. And it will keep working. But keeping up with the latest trends is critical.
Here are three tips for staying on top of today’s video content marketing: Continue reading “Short, Vertical & Silent: Video Content Marketing in 2019”