Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place most people visit every day — their inbox.
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display, and social marketing.
There’s plenty of data to back up the benefits of email marketing. For example:
- 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015)
- Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers. (McKinsey, 2014)
At McDaniel PR we can help you set up effective email marketing campaigns and have them delivered directly to your customers’ inboxes. We offer:
- Message creation
We’ll help you craft content that engages and generates action – whether it’s a sale, a content download, or an inquiry. Our messages incorporate engaging subject lines, personalized greetings, compelling headers and body content, calls to action, and A/B testing.
- HTML design
We’ll design and code an HTML email with attractive graphics to help communicate your message.
- List segmentation
We can segment your lists so that you can speak to each group in their own language.
- Delivery and reporting
We’ll deliver your messages on time, keep track of the results, and report back to you on the campaign results.