Search Engine Optimization (SEO) is an intentional strategy that is designed to help your business show up higher in organic (non-paid) search results. The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
A great SEO strategy focuses on the elements that search engines look for when evaluating and ranking websites. These include:
- Ease-of-use and navigation
- Website loading time / site speed
- Social media integration
- Keyword usage on your website
- High-quality, relevant content
- Fresh content on your website
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers. At McDaniel PR, we will optimize your site to increase your search engine rankings.