Turn Halloween into a PR Stunt

Americans will spend $9 billion on Halloween merchandise this year, according to the¬†National Retail Federation. That equals out to around $86 per person (of the 175 million Americans that plan to participate) with¬†candy, costumes and decorations at the top of Halloween shopping lists. That leaves many business owners wondering how their brand can benefit from Halloween. We have compiled a list of ways small businesses can partake, even if candy and costumes aren’t your forte. Continue reading “Turn Halloween into a PR Stunt”