3 Ways to Build Your Brand Outside of Social Media Marketing

When it comes to building a brand and marketing a business, social media is a powerful (not mention free) tool that all businesses need to be taking advantage of. Because most Americans have at least one social media account, social media marketing helps your business reach consumers.

Although social media marketing understandably gets a lot of focus when it comes to building a brand and business, it’s not the only way to build a brand, so it’s not the only tactic businesses should be using. In fact, it may not even be the most effective brand building tactic for your business, depending on the type of business you run, your industry, your target market, and so on.

When it comes to building a brand, the more diverse your strategy is, the faster, better and more effectively you’ll be able to build the brand you want to. So, in addition to social media marketing, you may want to consider one or all of the following effective brand building strategies: Continue reading “3 Ways to Build Your Brand Outside of Social Media Marketing”

What is PR and Why Does My Company Need It?

What is public relations?

Trust us, we are asked this question almost every day. Some people think of PR as crisis communication. Some assume we spend our days writing press releases and submitting them to news media outlets. Others suppose we spend our time networking to gain and maintain relationships. The truth is, PR is a combination of these ideas, and plenty more.

The world revolves around relationships. Every company has relationships with its customers, shareholders, and employees as well as the public. Without these relationships, business would cease to exist. So, what does public relations have to do with relationships? Continue reading “What is PR and Why Does My Company Need It?”

5 Tips for Marketing on a Shoestring Budget

No business has an unlimited marketing budget. By the time everyday operational costs are covered, there might not seem like there’s much left to invest in building up your business. However, marketing to potential clients can be one of the most important ways to ensure your company’s growth. Luckily for companies on a tight budget, it’s possible to bring in new business with limited resources.

Maintaining a consistent image is imperative in taking care of current customers, as well as developing new ones. We’ve compiled a list of a few ways to improve your marketing strategies for virtually no investment.

1. Promote online reviews and respond to them, whether good or bad

Continue reading “5 Tips for Marketing on a Shoestring Budget”

New Year’s Marketing Campaigns

2019 is fast approaching! The holiday season is a hot time to reach gift-hungry shoppers, but don’t pack up your marketing efforts too early. There’s still another amazing opportunity to reach your customers: the new year. From social media campaigns surrounding New Year’s Eve and New Year’s Day to revamping your company image with the new year, we’ve got you covered with a few ideas to help you get a great start this new year.

1. Hashtags for New Year’s Eve

Relevant hashtags can help your content get discovered during this holiday on social media. Post about the new year on your social media accounts and use hashtags to connect you to the world. Some popular hashtags are: #HappyNewYear #NewYear #NewYears #NewYearsEve #NYE2018 #NYE #2019Countdown #2019HereWeCome #NYEParty #Cheersto2019 Continue reading “New Year’s Marketing Campaigns”

Turn Halloween into a PR Stunt

Americans will spend $9 billion on Halloween merchandise this year, according to the National Retail Federation. That equals out to around $86 per person (of the 175 million Americans that plan to participate) with candy, costumes and decorations at the top of Halloween shopping lists. That leaves many business owners wondering how their brand can benefit from Halloween. We have compiled a list of ways small businesses can partake, even if candy and costumes aren’t your forte. Continue reading “Turn Halloween into a PR Stunt”