What is PR and Why Does My Company Need It?

What is public relations?

Trust us, we are asked this question almost every day. Some people think of PR as crisis communication. Some assume we spend our days writing press releases and submitting them to news media outlets. Others suppose we spend our time networking to gain and maintain relationships. The truth is, PR is a combination of these ideas, and plenty more.

The world revolves around relationships. Every company has relationships with its customers, shareholders, and employees as well as the public. Without these relationships, business would cease to exist. So, what does public relations have to do with relationships? Continue reading “What is PR and Why Does My Company Need It?”

Short, Vertical & Silent: Video Content Marketing in 2019

Many business owners tremble at the thought of video production, but video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Furthermore, YouTube has turned into the second biggest search engine in the world.

Here are some more video stats to convince you about the power video holds on the web:

  • 82% of Twitter users consume video content
  • 92% of mobile video viewers like to share them with other people
  • 87% of Internet marketers leverage video content to meet their business goals

A large number of small businesses are taking advantage of video content marketing to stand out from the competition in order to achieve their goals. Why video? Because it works. And it will keep working. But keeping up with the latest trends is critical.

Here are three tips for staying on top of today’s video content marketing: Continue reading “Short, Vertical & Silent: Video Content Marketing in 2019”

3 Tips for Holiday Marketing | McDaniel PR

To many Americans, the holidays represent love, generosity and family, but to businesses and marketers the season is about sales and standing out from the competition. Marketers spend hours trying to understand how these festive feelings translate to consumer buying decisions. During the holidays, customers are in a buying mood and every brand needs to find a way to cut through the noise. We have compiled a list of three ways that business can stand out during the holidays.

1. Appeal to the Happiness of the Holidays

Continue reading “3 Tips for Holiday Marketing | McDaniel PR”