3 Ways to Build Your Brand Outside of Social Media Marketing

When it comes to building a brand and marketing a business, social media is a powerful (not mention free) tool that all businesses need to be taking advantage of. Because most Americans have at least one social media account, social media marketing helps your business reach consumers.

Although social media marketing understandably gets a lot of focus when it comes to building a brand and business, it’s not the only way to build a brand, so it’s not the only tactic businesses should be using. In fact, it may not even be the most effective brand building tactic for your business, depending on the type of business you run, your industry, your target market, and so on.

When it comes to building a brand, the more diverse your strategy is, the faster, better and more effectively you’ll be able to build the brand you want to. So, in addition to social media marketing, you may want to consider one or all of the following effective brand building strategies: Continue reading “3 Ways to Build Your Brand Outside of Social Media Marketing”

Small Business Valentine’s Marketing Ideas

Valentine’s Day isn’t just a holiday for couples, it’s an opportunity to show affection for the folks who support your business, and getting in on the occasion can certainly pay off. Each year there’s a huge surge in sales and online engagement. The average U.S. consumer will spend $143.56 on Valentine’s Day items like jewelry, flowers, candy and dinner, for a total estimated spending haul of $19.6 billion. Continue reading “Small Business Valentine’s Marketing Ideas”

5 Tips for Marketing on a Shoestring Budget

No business has an unlimited marketing budget. By the time everyday operational costs are covered, there might not seem like there’s much left to invest in building up your business. However, marketing to potential clients can be one of the most important ways to ensure your company’s growth. Luckily for companies on a tight budget, it’s possible to bring in new business with limited resources.

Maintaining a consistent image is imperative in taking care of current customers, as well as developing new ones. We’ve compiled a list of a few ways to improve your marketing strategies for virtually no investment.

1. Promote online reviews and respond to them, whether good or bad

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3 Tips for Holiday Marketing | McDaniel PR

To many Americans, the holidays represent love, generosity and family, but to businesses and marketers the season is about sales and standing out from the competition. Marketers spend hours trying to understand how these festive feelings translate to consumer buying decisions. During the holidays, customers are in a buying mood and every brand needs to find a way to cut through the noise. We have compiled a list of three ways that business can stand out during the holidays.

1. Appeal to the Happiness of the Holidays

Continue reading “3 Tips for Holiday Marketing | McDaniel PR”