What is PR and Why Does My Company Need It?

What is public relations?

Trust us, we are asked this question almost every day. Some people think of PR as crisis communication. Some assume we spend our days writing press releases and submitting them to news media outlets. Others suppose we spend our time networking to gain and maintain relationships. The truth is, PR is a combination of these ideas, and plenty more.

The world revolves around relationships. Every company has relationships with its customers, shareholders, and employees as well as the public. Without these relationships, business would cease to exist. So, what does public relations have to do with relationships? Continue reading “What is PR and Why Does My Company Need It?”

New Year’s Marketing Campaigns

2019 is fast approaching! The holiday season is a hot time to reach gift-hungry shoppers, but don’t pack up your marketing efforts too early. There’s still another amazing opportunity to reach your customers: the new year. From social media campaigns surrounding New Year’s Eve and New Year’s Day to revamping your company image with the new year, we’ve got you covered with a few ideas to help you get a great start this new year.

1. Hashtags for New Year’s Eve

Relevant hashtags can help your content get discovered during this holiday on social media. Post about the new year on your social media accounts and use hashtags to connect you to the world. Some popular hashtags are: #HappyNewYear #NewYear #NewYears #NewYearsEve #NYE2018 #NYE #2019Countdown #2019HereWeCome #NYEParty #Cheersto2019 Continue reading “New Year’s Marketing Campaigns”