What is public relations?
Trust us, we are asked this question almost every day. Some people think of PR as crisis communication. Some assume we spend our days writing press releases and submitting them to news media outlets. Others suppose we spend our time networking to gain and maintain relationships. The truth is, PR is a combination of these ideas, and plenty more.
The world revolves around relationships. Every company has relationships with its customers, shareholders, and employees as well as the public. Without these relationships, business would cease to exist. So, what does public relations have to do with relationships? Continue reading “What is PR and Why Does My Company Need It?”