What is PR and Why Does My Company Need It?

What is public relations?

Trust us, we are asked this question almost every day. Some people think of PR as crisis communication. Some assume we spend our days writing press releases and submitting them to news media outlets. Others suppose we spend our time networking to gain and maintain relationships. The truth is, PR is a combination of these ideas, and plenty more.

The world revolves around relationships. Every company has relationships with its customers, shareholders, and employees as well as the public. Without these relationships, business would cease to exist. So, what does public relations have to do with relationships? Continue reading “What is PR and Why Does My Company Need It?”

Turn Halloween into a PR Stunt

Americans will spend $9 billion on Halloween merchandise this year, according to the¬†National Retail Federation. That equals out to around $86 per person (of the 175 million Americans that plan to participate) with¬†candy, costumes and decorations at the top of Halloween shopping lists. That leaves many business owners wondering how their brand can benefit from Halloween. We have compiled a list of ways small businesses can partake, even if candy and costumes aren’t your forte. Continue reading “Turn Halloween into a PR Stunt”