Short, Vertical & Silent: Video Content Marketing in 2019

Many business owners tremble at the thought of video production, but video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Furthermore, YouTube has turned into the second biggest search engine in the world.

Here are some more video stats to convince you about the power video holds on the web:

  • 82% of Twitter users consume video content
  • 92% of mobile video viewers like to share them with other people
  • 87% of Internet marketers leverage video content to meet their business goals

A large number of small businesses are taking advantage of video content marketing to stand out from the competition in order to achieve their goals. Why video? Because it works. And it will keep working. But keeping up with the latest trends is critical.

Here are three tips for staying on top of today’s video content marketing: Continue reading “Short, Vertical & Silent: Video Content Marketing in 2019”

3 Tips for Holiday Marketing | McDaniel PR

To many Americans, the holidays represent love, generosity and family, but to businesses and marketers the season is about sales and standing out from the competition. Marketers spend hours trying to understand how these festive feelings translate to consumer buying decisions. During the holidays, customers are in a buying mood and every brand needs to find a way to cut through the noise. We have compiled a list of three ways that business can stand out during the holidays.

1. Appeal to the Happiness of the Holidays

Continue reading “3 Tips for Holiday Marketing | McDaniel PR”

Turn Halloween into a PR Stunt

Americans will spend $9 billion on Halloween merchandise this year, according to the National Retail Federation. That equals out to around $86 per person (of the 175 million Americans that plan to participate) with candy, costumes and decorations at the top of Halloween shopping lists. That leaves many business owners wondering how their brand can benefit from Halloween. We have compiled a list of ways small businesses can partake, even if candy and costumes aren’t your forte. Continue reading “Turn Halloween into a PR Stunt”

5 Free Ways to Promote Your Business Online

Many small businesses face the same issues: limited funds, not enough time to manage everything, and learning how to effectively market their product. Even if startup cash isn’t an issue, who wants to blow tons of money on traditional advertising? Prior to the development of the internet, small business owners were left with expensive marketing strategies. In today’s world, there are all kinds of free opportunities for advertising your business online, you just need to know where to look.

We’ve compiled a list of 5 free ways to market your business online. Continue reading “5 Free Ways to Promote Your Business Online”