Short, Vertical & Silent: Video Content Marketing in 2019

Many business owners tremble at the thought of video production, but video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Furthermore, YouTube has turned into the second biggest search engine in the world.

Here are some more video stats to convince you about the power video holds on the web:

  • 82% of Twitter users consume video content
  • 92% of mobile video viewers like to share them with other people
  • 87% of Internet marketers leverage video content to meet their business goals

A large number of small businesses are taking advantage of video content marketing to stand out from the competition in order to achieve their goals. Why video? Because it works. And it will keep working. But keeping up with the latest trends is critical.

Here are three tips for staying on top of today’s video content marketing: Continue reading “Short, Vertical & Silent: Video Content Marketing in 2019”

Social Media in 2019

Staying ahead in the social media marketing game is an ongoing challenge that many business owners find overwhelming. However, it is imperative to make the most of online platforms in today’s digital world by keeping your business immersed in the latest social media marketing trends. Socialbakers recently conducted a comprehensive study of social media trends from 2017 to 2018 and takes a deep exploratory dive into 2019’s hottest social media trends. Continue reading “Social Media in 2019”